Client: Omega Institute Project: Increase enrollments in the Allied Health Care course selections the school offers to its students, plus relaunch the school's image within the technical school industry. Solution: Blanket the surrounding community with the message that we help potential students take their lives and careers to the next level. Material: Campaign included a series of television spots for various courses, radio, outdoor signage including billboard and transit, along with newspaper and trade journal ads, sales brochures, and a complete redesign of client's corporate logo and tagline. Results: Increased first-quarter school enrollment by 32%.