Client: Williams Scotsman Project: Use a direct mail campaign to develop new business in lagging sectors. Solution: Create awareness with a series of postcard mailings and ad placement in various publications. Six major industries were targeted who frequently use storage containers, mobile offices and modular building structures. Material: Full series of tri-fold postcards targeting six desired new business areas. Quick headlines to draw attention, general information inside, and a business reply card. Individual special office postcards, too. Results: Requests for new first-time orders increased by 15%. Sales reps requested multiple printings of campaign material for their target market areas.