Client: TESST College of Technology Project: Improve marketing to prospective students while building a more consistent perception of the school reputation in the trade-school industry. Solution: Create a more professional image and carry it out through new and existing advertising material. Material: Along with a new corporate image, new sales material was created featuring special courses, scholarships and general information. These ran under a broad-based campaign utilizing TV and radio, newspaper ads and direct mail. Results: The image of the school was elevated, and enrollment increased over a short period of time.