Client: Fidelity Investments - AM Horizon Trust Management Software Relaunch Project: Relaunch existing software program to the non-profit industry Solution: Tailor the message precisely to the target market using a mailing list previously created by Fidelity. Material: Two direct mail campaigns followed by sales calls to set up personal sessions to view the product, along with new sales folders for the sales force, supported by ads in trade publications. Results: Appointments set by sales force increased by 157% in the first month.