Client: Hi-Per Tech Brake Products Project: New image campaign to reintroduce existing products into the retail market. Solution: Create a fresh new look for the consumer market with two large automotive retail centers. Build point-of-purchase recognition with consistent graphics and copy. Material: In-store campaign included display posters, flyers, counter mats, parts catalog and two new brake boxes featuring useful on-box information. Results: The client earned an overall retail sales increase of 12%, and new-found respect from their competition.