Client: Penco Products Inc. Project: Introduce a new line of All-Welded lockers and continue building Penco's brand of Industrial Pallet Racks. Solution: Show what can be stored on the pallet rack while featuring the ease and strength of the All-Welded Locker line. Material: Full-scale advertising campaign with multiple trade ad placements and a slick direct mail campaign directed at past customers. Results: Increased readership for the trade ad campaign brought a 20% increase in orders. The All-Welded locker brochure received an unprecedented 16% response.