Client: Divers Academy International Project: Rejuvenate tired and bored advertising presence while building school enrollments. Solution: Appeal to the daring and confident student demographic that typically attends Divers Academy International. Material: A “full-court press” campaign was developed using television, trade publications and updated sales material for the admissions reps, along with telemarketing and a series of follow-up postcards. Results: Even with a tuition increase of 36%, Divers increased their enrollments by 23%.